All You Need To Know About The American Family Insurance

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Based on written premiums, American Family Insurance is the 13th largest property and casualty (P&C) insurance group in the United States, the eighth largest homeowners’ insurance firm, and the ninth-largest private passenger auto insurer.

AmFam has established itself as one of the most well-known insurance companies in the United States, with over 90 years of expertise. It has grown in popularity by appealing to the American ideal and giving tailored coverage and support to those who pursue their goals.

An Overview of AmFam’s History

American Family Insurance hasn’t always been a multi-line property and casualty insurance company. It was formed in October 1927 by insurance salesman Herman Wittwer as an auto insurance provider for Wisconsin farmers. Farmers Mutual Automobile Insurance Company was founded by Wittwer, who claimed that farmers’ driving habits were safer than those of city drivers.

Farmers Mutual evolved in response to the changing demands of its consumers. The company expanded its market and product lines between the 1930s and the 1960s, and in 1963, it changed its name to American Family Mutual Insurance Company to reflect its considerably larger customer base.

Since then, AmFam has grown from strength to strength. It is now the 13th largest property and casualty insurer in the United States, and it is ranked 232nd on the Fortune 500 list.


What Are the Different Firms that Make Up the American Family Insurance Group?

The AmFam Group is made up of 14 different businesses:

  1. American Family Mutual Insurance Company, S.I.
  2. American Standard Insurance Company of Wisconsin
  3. American Family Life Insurance Company is a life insurance company based in the United States
  4. American Family Brokerage, Inc. is a brokerage firm that specializes in the representation of families.
  5. American Family Financial Services, Inc. is a company that provides financial services to families.
  6. American Family Insurance Company is an insurance company based in the United States.
  7. AmFam, Inc.
  8.  American Standard Insurance Company of Ohio.
  9.  Homesite Group Incorporated and its subsidiaries (Homesite)
  10. The AssureStart Insurance agency
  11. Midvale Indemnity Company
  12.  Midvale Life Insurance Company of New York.
  13. New Ventures, LLC
  14. PGC Holdings Corp. and its subsidiaries (The General)

Does AmFam Sell Through Agents?

Yes, it does. AmFam employs 2,800 independent contractor agents, according to the company’s ‘Fast Facts’ page. Consumers can purchase and manage their insurance directly via the internet or by phone with some AmFam associate providers, such as The General and Homesite.

What Are the Product Lines Offered by American Family Insurance?

AmFam’s product lines are divided into three categories: auto insurance, property & business insurance, and extra protection. Automobiles, motorcycles, RVs, yachts, ATVs, snowmobiles, and historic cars are all covered by the company’s vehicle insurance. It covers homes, renters, condominiums, prefabricated homes, farm & ranch, and business insurance under property & business. Finally, AmFam provides life, umbrella, identity theft, credit monitoring, health, and travel insurance.

The Procedure for Filing a Claim with AmFam

The promise of AmFam is to “restore your dreams.” Insureds can call 1-800-MY AMFAM (1-800-692-6326), contact their AmFam insurance agent, or report a claim online to file a car, home, or business insurance claim. Insureds who have filed a car insurance claim can use the AmFam Dreams Restored Program (DRP) to find reputable, customer-friendly repair shops in their area. 

At a DRP facility, an insured’s damaged car is given priority status, allowing them to get back on the road as soon as feasible. The insurer takes care of everything by receiving and paying the bill directly (minus the deductible).

My AmFam Mobile App

AmFam Mobile App

It allows you to keep track of your family. AmFam, like many other major insurance businesses, is constantly seeking innovative methods to improve its client experience. From real-time payment status to roadside help, the MyAmFam smartphone app has it all. Insureds can enter into their protected app with their fingerprint to schedule payments, report a claim, request a policy adjustment, and discover immediate digital evidence of insurance. Check out Allstate mobile app review as well.


American Family Insurance’s Most Amazing Advertising Campaign

AmFam’s advertising campaign, “Insure Carefully, Dream Fearlessly,” highlights the company’s belief that actual assistance, not just cheering from the sidelines, is required to enable dreams. “Everyone has a dream,” the insurer says. And our mission is to assist you in achieving yours.”

“Customers pick American Family Insurance because we interact with them through relevant content that goes beyond traditional advertising, daring them to dream courageously while knowing we’ll safeguard them along the way,” said Telisa Yancy, American Family Insurance’s chief marketing officer. “Our brand ambassadors are an essential part of this message, supporting and advocating goals, sharing their own personal stories, hardships, and triumphs, and leading by example.”

Editorial Team
We are passionate about the insurance industry. Our primary goal is to become your one-stop shop for everything insurance. We work with various insurance companies, agents, brokers, marketers, and blogs to ensure we serve you better. Whether you want to learn about aviation, auto, business, boat, disability, farm, health, home, life, travel, yoga, or plumbing insurance, we've got you covered. For inquiries, send us an email to [email protected]

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