Covered California Has Launched Ad Campaigns Focusing On Covid-19 And Encouraging The Uninsured Get Coverage

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Covered California has launched new ad campaigns that focus on Covid-19 and encouraging people that are not insured on health to sign up for coverage in this current special-enrolment period

The ads highlight Covered California’s current special-enrollment period, which allows any eligible individual who needs health insurance amid the COVID-19 emergency to sign up for coverage. Covered California’s eligibility requirements are similar to those in place during the annual open-enrollment period, and consumers can sign up for coverage through June 30.

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Anyone interested in learning more about their coverage options can call Covered California at (800) 300-1506.

Those who sign up through Covered California will have their coverage begin on the first day of the following month. Also, when applying, those found eligible for Medi-Cal can have coverage that is retroactively effective to the first day of the month from when they submitted their application.

The Covered California COVID-19 ads targeting the uninsured in California are 15 seconds and 30 seconds long and were created by Maximize Video Productions, a San Francisco Bay Area creative agency, just as Californians started staying home to reduce the spread of COVID-19.

Here is the transcript of the 30 seconds ad: “We are living in uncertain times. But the Californians, we’ll get through this together. If your income has been reduced or you’ve lost your job due to the Corona virus crisis, Covered California is here.

We can help you find the health insurance you need to protect you and your loved ones. And you may even get financial help to pay for your health insurance. So if you are, or someone you know is without coverage, visit to learn more or enrol today. ”

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The owner of Maximize Video Productions, Max Fancher said, “We saw how neighbors were concerned about their health and using things like video chats and window visits to stay connected and protected. We figured out how to safely film people staying at home, staying healthy and safe so we could inform everyone about their health care options during this crisis.”

Fancher contacted his neighbors who live in Oakland, Berkeley, and nearby cities to share his thought of how they could film the ads while keeping a safe distance. He drove across the East Bay and filmed them from outside their homes while providing instructions and guidance over the phone.

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