ONE Insurance Group has strengthened its presence in Manitoba with the acquisition of Patill / St. James Insurance, a long-standing brokerage located on Portage Avenue in Winnipeg. The deal officially took effect on August 1, 2025, and marks the group’s 29th location across the province.
This expansion highlights ONE Insurance’s ongoing strategy of building scale through local partnerships, a trend that has been reshaping the insurance brokerage market across Canada.
A Community-Rooted Brokerage Joins ONE Insurance
Patill / St. James has been a trusted name in Winnipeg for decades. Known for its personalized customer service and strong ties to the community, the brokerage has served generations of families and businesses. By joining ONE Insurance, the firm gains access to a broader network, while clients benefit from an even wider range of insurance products and expertise.
Nicholas Rawluk, president and CEO of ONE Insurance, emphasized the cultural fit between the two organizations:
“Patill / St. James’ strong reputation for community involvement and customer care fits closely with ONE Insurance’s own approach. This integration allows us to deliver more expertise and product options, while maintaining the local, client-first service that smaller brokerages are known for.”
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Consolidation Shapes Manitoba’s Insurance Landscape
The acquisition by ONE Insurance Group reflects a wider shift in the insurance distribution sector in Manitoba, where independent brokerages are increasingly being absorbed into larger regional or national players. On one hand, this trend gives consumers greater access to modern tools, products, and resources. On the other hand, it raises questions about preserving the personal client relationships that local firms have nurtured for decades.
For ONE Insurance, the deal is more than just growth. It reinforces the group’s commitment to maintaining a strong local presence, even as competition for both clients and skilled brokers intensifies. With nearly 30 offices across the province, ONE Insurance is positioning itself as one of Manitoba’s largest locally based broker networks.
Expanding in the St. James Neighborhood
The addition of Patill / St. James also strengthens ONE Insurance’s foothold in Winnipeg’s St. James neighborhood, a diverse community with rising demand for both personal and commercial insurance solutions. By pooling resources, the two firms plan to deliver greater value to clients while staying true to their community-focused values.
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A Growing Force in Manitoba Insurance
This latest acquisition is part of ONE Insurance’s broader strategy to blend local service with big-network advantages. By maintaining a balance between personalized care and expanded offerings, the group is aiming to be the preferred choice for Manitobans seeking reliable, community-driven insurance solutions.
As Manitoba’s insurance landscape continues to evolve, ONE Insurance’s expansion highlights a clear message: growth can go hand in hand with community focus.
